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AIBS · Morocco

Custom web application development in Morocco

A tool built around the way you work: from the first idea to journeys tested with your users.

Customer management prototype with records and sales tracking
Illustrative example · scope to adapt

Which tool for which task?

For companies whose standard tools no longer meet their needs, or those offering a new digital service to clients and staff.

Business website

Present your offer and receive enquiries. Content, visibility and the contact journey come first.

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Customer portal

Let customers view documents, track a request or submit information through an access-controlled space to be defined.

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Business application

Organise a process specific to your business: jobs, cases or inventory. Business rules and exceptions guide the design.

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Tailored CRM

Structure contacts, opportunities and follow-ups. First check whether an existing tool covers the need before considering custom development.

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Application development workstation

Prototype → application

Seeing the screens is only part of validating a product.

A prototype helps discuss screens, journeys and priorities. A usable application also needs business rules, access rights, checked data and tests. The 48-hour prototype offer concerns this first visualisation of a scoped need; it does not mean a complete application delivered in that time.

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A phased implementation

From the need to validated workflows.

We define priority uses, prepare a first version and test it with users. Features are validated progressively before deployment and handover to your teams.

The checkpoint

Before launch, define who tests, who approves and how an issue is handled. A visual demo does not replace testing your actual workflows.

  1. Scope

    Your tasks, tools and observed difficulties.

    A map of the current process and a reasoned priority list. Each priority relates to a use, an owner and a condition for success.

  2. Pilot

    A limited scope, key users and test data.

    A tested scenario with acceptance criteria. Gaps, exceptions and change requests are recorded before wider rollout.

  3. Roll out

    Checked data, authorised access and a shared schedule.

    A phased rollout, user guidance and defined responsibilities. Business continuity and rollback options are planned.

  4. Improve

    User feedback and remaining difficulties.

    A review of usage and prioritised improvements. Maintenance, support and additional training follow the agreed scope.

Four inputs for a useful first conversation

  • Who will use the application and with which permissions? Identify roles, tasks and what each user can view or change.
  • What data already exists? Specify its format, quality and volume. Migration requires checks, not just a file import.
  • Which tools must exchange information? Access, available interfaces and provider limits determine integration feasibility.
  • How will you accept the first version? Describe observable tasks: create a case, find a reference or complete a request.

Questions that move the project forward

What budget and timeline should we plan for?

User numbers alone do not price a project. Journeys, integrations, data quality, controls and support affect the effort. A proposal separates initial scope, recurring costs and options. The schedule accounts for your approvals and information availability.

Who owns the code and access?

Ownership, licences, administrator access and handover arrangements must be specified in the contract. Third-party components and subscriptions must also be identified. These points are agreed before launch rather than assumed to be identical for every project.

What happens after delivery?

Backups, hosting, maintenance and support need named owners. Define support arrangements, required access and how changes are requested. Training and documentation are part of the scope to agree, alongside features.

Should we choose an existing tool or custom development?

We compare use cases, integrations and maintenance requirements. Custom development makes sense when specific needs justify it.

Who provides support after delivery?

Maintenance, assistance and future changes are defined in the proposal. They should be agreed before launch, with responsibilities and access arrangements.

Let’s discuss your needs

Describe a workflow, the tools involved and what gets in your way.

Let’s discuss your needs ↗