Too few enquiries
Your offer exists, but the right people do not find it or know how to contact you. Targeting, channels and the enquiry journey need examining.
AIBS · Morocco
Lead generation and customer acquisition in Morocco
Want enquiries that actually match your offer? AIBS helps you define your target customers, build a clear enquiry journey and organise prospect follow-up through to a sales conversation.
From interest to a sales conversation
- A clear offer for a specific audience
- An enquiry received and qualified
- An owner and a next action
Where does your acquisition get stuck?
Poorly matched contacts
Enquiries do not match your services. Your message, qualification criteria and requested information need clarifying.
Prospects without follow-up
Enquiries arrive, but handling depends on scattered messages and memory. Assign contacts, retain context and plan the next action.
What we build with you
Lead generation means attracting potential customers’ interest and encouraging an enquiry. Qualification then checks whether their needs match your offer; sales follow-up prepares the next step.
A clear audience and offer
Define priority customers, the problem you address and the criteria that make an enquiry relevant.
An enquiry journey
Connect a focused message, a suitable page or support material and a way to contact you, then choose acquisition actions for the agreed channels.
Shared sales follow-up
Define useful information, ownership, stages and measures for enquiries received, qualified prospects and subsequent outcomes.
Example: a B2B service business
Illustrative scenario: a business wants enquiries for a specific service to reach the right person.
Present a specific offer
A page describes the need addressed, the businesses served and the information needed to prepare a conversation.
Check the enquiry
The contact explains their need and intended timing. The team confirms the fit with the service and completes missing information.
Organise the next action
A salesperson receives the enquiry with its source and context. A meeting, reply or follow-up is planned as appropriate.
How do we prepare your acquisition?
Define the objective
Review your offer, current customers, enquiry sources and the team’s handling capacity, then choose a priority.
Prepare an initial journey
Define the message, channel, qualification criteria and handover. Any advertising activity and spend are agreed separately.
Observe and adjust
Use enquiries actually received and sales feedback to adjust targeting, the page or follow-up within the agreed scope.
What budget does lead generation require?
Budget depends on offer preparation, materials to create, chosen channels and ongoing follow-up; service fees, tools and advertising spend should be separated.
- Preparation and materials
- Scoping, messaging, content, an enquiry page and any website changes.
- Channels and tools
- Chosen channels, any media budget and useful licences, with expenditure subject to your approval.
- Qualification and follow-up
- Sales organisation, possible CRM connections, measurement and review frequency.
Your customer acquisition questions
What is a qualified lead?
A contact whose needs and profile meet criteria agreed with your team: the service sought, scope, relevant contact and a possible next step. An email address alone does not establish qualification.
Do you guarantee a number of customers or meetings?
No. Results depend on your offer, market, resources and sales follow-up. We agree objectives and quality criteria before launching actions.
Is advertising mandatory?
No. Content, referrals, prospecting and an improved enquiry journey can contribute. Channels depend on your audience; paid campaigns are undertaken only within the agreed scope.
Do we need a CRM already?
No. Shared tracking can suffice initially if every enquiry has an owner and a next action. A CRM becomes useful when volume, multiple contributors or contact history make that difficult.
How do we know whether actions are working?
Review enquiries received, their fit with the offer, conversations and sales outcomes by source over a defined period. A button click does not establish that an enquiry was received or a sale took place.
When can we assess initial results?
The review point depends on the channel, observed volume and your sales cycle. Agree it during scoping to avoid drawing conclusions from too few enquiries or opportunities still in progress.
Which customers do you want to attract?
Tell us about your offer, target customers and how you handle enquiries today. We can identify the first journey to work on.